260 – The London Eye

For our interactive documentary we wanted to talk about how London attractions made money. One attraction we talk about is the London eye. The research behind the London eye will be used for a voiceover to tell viewers about what it is and how much money it makes.


“The London Eye is essentially a Ferris wheel in the Centre of London, offering views up to forty kilometres in all directions. It opened in March 2000. British Airways was the main sponsor of the London Eye until February 2008 and up until November 2005 were joint shareholders with Marks Barfield Architects and the Tussauds Group. The London Eye is the United Kingdom’s most popular paid-for visitor attraction, visited by over 3.5 million people every year.”

Just this small extract from Paul Stoneman gives us a huge insight on the business behind the London Eye. Just one tourist attraction puts a massive amount of money into the economy.  The London Eye offers many different experience tickets for a variety of prices. One package can include champagne. The attraction is also used to hold many business meetings.

Here are some facts i found on http://www.visitbritainshop.com/world/articles-and-features/10-things-you-didnt-know-about-the-london-eye.html about the London eye.

  • The London Eye is not a Ferris wheel. It’s the world’s tallest cantilevered observation wheel. secondly, On average the London Eye receives more visitors per year than the Taj Mahal and the Great Pyramids of Giza.
  • In December 2005 the London Eye was lit pink in celebration of the first Civil Partnership performed on the wheel, just another thing for them to do in order to gain more tourist attraction.
  •  The London Eye can carry 800 people each rotation, which is comparable to 11 London red double decker buses.

Before this research I didn’t realise just how vast and successful this attraction was. Britain is so known for its history and royal family I did not think this fairly modern build would make this much money. 800 people in each rotation all buying one ticket and a photo at the end puts a massive amount of money into the economy.

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